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Marketing Associate | CareerAIM

Marketing Associate
Date Posted
Friday, May 10, 2019
Concord, ON
Employment Agencies, Contract Companies
Job ID:52921
Position Title:Marketing Associate
Compensation:$15.00 per hour
Hours:35 hours per week
Job Description:Develop and implement an integrated digital marketing strategy to increase inbound leads
Grow marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
Develop and implement paid acquisition and advertising programs, including Google adwords and sponsored social posts
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Plan strategies and execute growth tactics to improve conversion rates
Discover and develop new, high-volume growth channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Provide credible insights and recommendations for improvement and growth based on analytics
Job Requirements:University/College degree preferred
3-5 years’ experience in digital marketing
Hands-on experience building, running and optimizing campaigns and tactics geared at B2B customer acquisition
Experience working with industry tools and analytics including email, web analytics, CRM, and marketing automation platforms
Experience with SEO, SEM, CRO, and online acquisition
Familiarity with the latest marketing trends, technologies and methodologies
Ability to use analytics to inform all decisions
Exceptional communications skills
A desire to help us build a creative, leading-edge marketing department
Excellent mentoring, coaching and people management skills
Ability to attain targets and problem solve when performance deviates from plan
A self starter able to work with minimal direction
Creativity and initiative to run with an idea when you see an opportunity
Enthusiasm and a positive attitude!
Proven success in a similar software environment is an asset